Franciacorta April Newsletter
We are pleased to share with you our April monthly newsletter. We hope this newsletter finds you and your families well. Please do not hesitate to contact us if you have any queries or regarding our COVID-19 policies.
Franciacorta celebrates the recent 30th anniversary of the Consorzio
This month we celebrate the recent thirtieth anniversary of the Franciacorta Consortium, which since its foundation communicates and promotes Franciacorta as a wine, a method and a territory. Thirty years of growth and success made possible by the determination and constancy of the "founding fathers" who have been able to understand and enhance a winemaking tradition that has roots in the sixteenth century.
From curtes francae, to 16th century "stinging" wines, from DOC to DOCG, Franciacorta counts an ancient and engaging history in which wine has always been a great protagonist. Even today, through a leading sustainable viticulture, the land remains at the center of the challenges of producers who every day concretely contribute to developing innovative projects to protect and enhance the environment, also in collaboration with the universities of Brescia, Milan, Padua and San Michele all'Adige.
Overall, 2019 reports an increase in volumes estimated on the total of companies equal to 0.2%, and a growth in value equal to 2.2% compared to 2018. A substantially stable situation in terms of volumes is accompanied by a 3.9% growth in retail turnover. The internal market represents 88.7% of sales in terms of volumes, substantially stable compared to 2018. The sales adjustment found in the previous year is the result of careful and thoughtful work by the wineries which, following the frosts of 2017 and the consequent compromise of production, made an effort to distribute their products in a balanced way, trying to accommodate the growing demand, but at the same time to guarantee consumers the availability of their wines for years to come.
New Advertising Campaign
Thirty years after its foundation, the Consortium decided to celebrate the important milestones achieved by creating an advertising campaign, capable of distinctively transmitting the expertise of Franciacorta. The praise of beauty, the passion for the territory, the pride for the Italian lifestyle, the ability to collect quality results: these are some of the values on which founds the message of the new campaign of Franciacorta, Very Italian, Very Franciacorta, signed for the occasion by the Italian photographer Marco Craig. Images that revive the emotional and sensorial experience of Franciacorta and that contain its true essence, that of an Italian lifestyle par excellence and recognized all over the world.